StreetCred™ is a three-tiered offering designed to help small and emerging government contractors establish authority, signal readiness to Primes and Government buyers, and build a trusted presence before investing in full-scale Business Development or Capture. From identity development to digital visibility and teaming credibility, we position you to look the part and win the part.
The System for Award Management (SAM.gov) is the official government system where all entities must register to do business with the federal government. It’s required for getting paid, bidding on federal contracts, and being visible in many federal databases.
The Dynamic Small Business Search (DSBS) is the database that Primes and federal buyers use to find small businesses. It pulls basic data from SAM, but also allows you to add keywords, capabilities, and differentiators.
Most companies fill this out once and forget it — or worse, leave it blank.
A one- to two-page marketing document that communicates your company's core competencies, differentiators, past performance, certifications, and key data (UEI, CAGE, NAICS, etc.).
Why It Matters: It’s your resume in the federal market. Contracting officers, teaming partners, and even OSDBUs, APEX Accelerators, PTACs, etc. expect it. Without one, you’re often dismissed as not ready to play.
We revamp both your company and up to two executive LinkedIn profiles to make sure your online presence reflects your GovCon credibility and teaming readiness.
Why It Matters: Primes, partners, and agency decision-makers do look you up. If your LinkedIn presence is inconsistent, outdated, or generic, it undercuts your credibility.
A mini roadmap to launch or reposition your company on key social platforms — primarily LinkedIn — with messaging that speaks to the GovCon market.
Why It Matters: Before people reach out, they check you out. This strategy ensures that what they see builds trust and interest — not confusion or red flags.
You develop or ghostwrite authority-building content that demonstrates:
Why It Matters: We help clients shift from vendor to trusted expert. Content builds credibility, and it’s one of the only ways to stand out when you’re not (yet) a Prime.
A professionally scripted and edited short video that introduces the company, showcases capabilities, and communicates teaming readiness.
Why It Matters: Video is shareable, personal, and powerful. It allows buyers and Primes to see the person behind the company, which builds trust faster than documents alone.
This is where you help the client define how they want to be seen and what they want to be known for in the GovCon space — and then build messaging around that. There is a direct alignment between this messaging and the pipeline – we talk to specific opportunities to lead to teaming.
Why It Matters: Primes don’t team with “random small businesses.” They team with companies that appear confident, credible, and aligned with the mission. Positioning makes sure your client shows up that way — consistently.
Clients receive personalized guidance on how to effectively engage with teaming partners, build agency relationships, and use your new brand assets strategically.
Why It Matters: GovCon is a relationship-driven market. Coaching helps clients avoid rookie BD mistakes and approach outreach with confidence and clarity.
Professionally written, plug-and-play email templates designed to help clients introduce themselves to teaming partners, Primes, and even agencies.
Why It Matters: We give you real tools to start BD conversations right away — without sounding generic or lost. This is especially helpful for small businesses without in-house capture teams.
An expert audit of your online presence to ensure your brand looks consistent, searchable, and credible across platforms.
Why It Matters: Even if you are great in person, clients lose traction if your digital presence looks amateur. This audit gives you a blueprint to clean it up and be searchable when agencies or Primes vet you.